Globalization and Technology Changes free essay sample

Assess how globalization and technology changes have Impacted the corporation you researched. The company researched was universal Music Group because the music industry is ever growing and I wanted to know more about the company. As we all know, technology has been a major part of the music industry both good and bad. Technology has helped plenty of artists and hurt others. Since the introduction of the MPH and the popularity of the POD device, compact disc sales have declined and more music is being released without the record compass permission.Some may IEEE this as a major problem to the other major record labels that distribute music globally. But some are using the MPH to their advantage. A while ago an artist could not walk out of a studio and release a record in ten minutes. Now artists can get the music to their fans In record time and the fans can then download the song a lot faster than a drive to the local record store. We will write a custom essay sample on Globalization and Technology Changes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Overall sales are down In the music Industry, but according to sources Universal Music Group, the biggest of the worlds four major music companies, made the most money percentage and dollar wise from digital sales in 2008 (Lewis, 2009).Because its believed that music is a global language, universal Music Group makes money from all across the world. The company has artists and labels from multiple countries that are very successful in generating record sales. There are American artists that were at a point in their careers where their music was not selling as it once was, but now they are touring overseas. Technology and globalization have been a driving force in the music industry and Universal Music Group is reaping the benefits of both.It took the major labels a long time to embrace the digital age of music and they almost missed out on major money. Universal Music Group Is thriving In a declining music industry that has gone from analog to digital right before our eyes. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns. By using the Industrial Organization model to earn above-average returns, universal Music Group will have to use the four underlying assumptions.First, the company will have to study the current state of the music industry and the economy as well. A struggling economy will bring record sales down, because people are budgeting their income a lot tighter and music will not be mongo one of the items they need to purchase. If people do not have enough money to purchase the music, chances are they will find other ways to get the audio through illegal links or burning compact discs. A struggling music Industry can be caused by a bad economy, but another key factor is poor music quality. If the music is not good, then chances are the songs will not get purchased. Sales have been on the decline In recent years due to technology advances and lack of artist development Is the mall problems to this epidemic. The labels have been putting out manufactured music for he past few years and the consumers are unhappy. The next step Is for the label to label company has a fair share of stars that can generate sales, so these releases need to be timed properly. Thirdly, the strategy must be selected for these stars to succeed.The final step would be for upper management of the record label, to use their highest selling acts to increase profit potential and create new trends. Universal Music Group has to come up with a marketing plan that caters to each act separately and uses the assets of the company to push these artists as high as they can go up the charts. Using the resource-based model for above-average returns assumes that each organization is a collection of unique resources and capabilities. The uniqueness of its resources and capabilities is the basis of a firms strategy and its ability to earn above-average returns. Michael A. Whit, 2013) Universal Music Groups resources are identified as artists, labels, publishing companies, merchandising, and distribution. The strengths and weaknesses of the labels resources will be compared to the competition. The record label will then determine which set of resources should be used to perform the task of generating a profit. A key factor they will test is to make sure that they (Universal Music Group) will do better than the competition. Universal will have to research what areas it excels in oppose to the other major record labels.Next Universal will locate a demographic that is interested in the products they are delivering to the masses. Once the demographic is determined the label will implement the strategy of promoting the music through all media outlets including, but not limited to, television, radio, print, and live performances. That is how Universal Music Group can earn above-average returns. Assess how the vision statement and mission statement of the corporation influence its overall success. The vision statement of Universal Music Group is to be the worlds largest music content company.This is a key statement to the overall success of the company, because it sets the bar very high not only for the artist but the employees of the company as well. A vision is what the company wants to achieve; and Universal Music Group is the worlds largest music content company with market leading positions in recorded music, music publishing, and merchandising according to their website (Overview). The mission statement of Universal Music Group is the recorded music business discovers and develops recording artist and then markets and promotes their music across a wide array of formats and platforms.Mugs music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. (Overview) The vision and mission statement work hand and hand, and creates a template for Universal Music Group to grow and flourish as a business. Evaluate how each category of stakeholder impact the overall success of this corporation. Capital market stakeholders are the shareholders and ma jor suppliers of capital to a company.The capital market stakeholders of Universal Music Group will want to see profits rise and risk decrease. They will keep the record label with the mentality that profits must increase or albums may not come out, or boutique labels under the Universal Music Group franchise will fold. The product market shareholders for Universal Music Group are the consumers who buy the music and go to the concerts. The consumers re the ones who actually pay all the bills for the corporation. These customers Nail hurt the overall sales at Universal Music Group.The organizational stakeholders are the employees at the labels and the artist signed to the labels. The artist expect for their music to come out and do well with the right marketing and promotion from the label. Each artist wants the labels attention on their product once released and success from the public. An artists success depends greatly on their music but also the fans. Not every artist will have a successful album or song. But, good sales errant the employees at that label company that they will have their Job and better career opportunities.

Summer Of The Seventeenth Doll Essay

Summer Of The Seventeenth Doll Essay Summer Of The Seventeenth doll has been regarded as both a masterpiece and as a turning point in Australian history. It has boosted Australian theatre to another level and genre of performance that Australian theatre would not have been able to achieve alone. The doll managed to astound audiences by its distinctiveness. It managed to explore situations and aspects that the audience had never before entered. It was stylistically new and different, which caused plenty of reactions by the audience that contributed to its phenomenal. Due to The Doll's success in relation to its uniqueness, it inspired many more playwrights to experiment with theatre styles, which proved to be advancement in Australian history. The Doll's success is evident to this day, due to the fact that its themes and issues still hold a relevance and importance in today's society. Indeed it is upmost accuracy to state that The Doll has expanded and advanced upon actors, directors and playwright's methods and styles o f acting in Australian Theatre up to this very day.Princess Theatre, Melbourne, AustraliaA brief tour through early Australian history will clarify just how much Significance and meaning The Doll contributed when it was first released. The early theatre in Australia was influenced by the happenings in other parts of the world. The early settlers from Europe strove to maintain the cultural traditions of the societies they had left behind, and in time, this became a big barrier for Australian theatre between originality and imitation. As the plays performed were imported from overseas, so the acting styles in Australia followed those that were fashionable in Europe. By the Nineteen Seventies, melodrama had become very popular in Europe and America. Most melodramas performed in Australia were adaptations of novels or plays that were once successful in England or America. Eventually melodrama aged and...

Modern dance Research Paper Example | Topics and Well Written Essays - 1000 words

Modern dance - Research Paper Example Modern dance is considered a synonym of contemporary dance. The two dances share ideological or aesthetical characteristics. The name is a dance term that is used to refer to a dance trend born in the 16th century and had lasted up to the 1950’s. The dance trend had its homes in Germany, the United States and some of the surrounding countries. In the 1920’s there was a passion for interpretive dancing sweeping America. Dancers and audiences alike had been introduced to a new form of theatrical dancing that was serious. Most of the groundwork had already been laid for the first generation of the modern dancers; they then began to develop the art to what we have presently today. Lester Horton attended early classes in ballet dancing together with the Native American dance. He did this at a school called Denishawn. In 1932, his first dance group appeared and over the two ensuing decades, the group became quite renowned. They had adopted an individual theatrical style and technique that had embraced the themes of the political and social protests as well as dressing. He choreographed projects that were commercial and created dances for the nineteenth film of Hollywood. Some companies such as Alvin American Dance Theater still teach his dancing style (Kassing79). At the end of World War II, the founders of the modern dance style had already produced a group of talented students whom they sent out to start their own dance styles. The great battle that has been fought over respectability and position of the modern dance style has been fought and won already. The second generation did not have to take their art or themselves with the seriousness that the founders had in the dance. Artists who were renown during the second generation of modern dance include artists such as pearl primus, Paul Taylor, Twyla Tharp and Josà © Limà ³n (Kassing 35). The artistic and social upheaval of the late 60’s and late 70 has signaled radical changes to modern dance. Today modern